Mark Susters blog is one I’ve been reading for years and one of the very few I check daily.  Being a designer by trade, I readily offer up my design critiques for free.  I’ve already given Brad Feld my two cents and wanted to do the same for Mark.  However Mark’s blog was less in need of critique and more in need of a complete overhaul.  I bugged Mark about it (in July) and he agreed to give it a go.  Having worked with Mark before on creative projects I knew this was going to take a very long time.  That’s just the way it isRead More →

In the unending quest for viral graphics I had the idea to compare movie ratings across trilogies.  This is not a new idea, and has been done before, but it’s a great idea, and worth exploring yet again with a different angle.  IMDB is a goldmine of data and one angle I thought was interesting was the difference between the composite critics rating and the average user rating.  Did viewers agree with critics?  Where was the gulf the widest?  A survey of the top movie trilogies would surely surface some insights.  But that alone is not enough for virality, like I said, its been doneRead More →

Logo flexing on the BR letter combination.           It doesn’t work so well as light-on-dark because it flips the light direction and becomes less legible  Although it still looks handsome, it feels more ‘baseball’ than ‘bevel’.Read More →

My son Forest is 6 and enjoys archery lessons from a local coach in town.  While talking to his coach I mentioned I was a graphic designer and he mentioned that he needed a logo and some apparel created.  It just so happened that Forest needed a new recurve bow so a straight up trade was a made.  One logo for one recurve bow.  The bow was $150 and this is NOT what I would charge normal clients for a logo but factor in the local discount and I was up for the challenge.  I had never bartered design services for a physical item beforeRead More →

I wasn’t planning on posting this, but since Brad made it public, I might as well.  FeldThoughts is a site I visit a few times a week.  One of few, so when the site design was radically altered (not for the better) I was a bit disappointed.  After I was able to filter out my irrational objections to change, I sent some annotated feedback to Brad. click for largeness   In short, the overall aesthetics are good.  The designer, J Cole Morrison has demonstrated some talent here for sure.  And while the enthusiasm in design is present, the focus is not.  I see this a lot.Read More →

This post originally appeared on the blog. When I evaluate a designer for potential inclusion into the Visually Marketplace, I have very little time to assess their work and portfolio. Usually, fewer than 10 seconds. This may sound like far too short of a time to get a sense of someone’s work, but in most cases the decision is obvious. In less obvious cases, I work from the hierarchy below to see if they pass the test. I created this specifically for infographics, which is the medium we work in most — but it may apply to other design disciplines as well. As a designerRead More →

Originally appeared on the blog. Everyone wants their content to go viral. It’s the holy grail of marketing. It can turn companies and product into the talk of the town, even if they sell toiletries. The ROI on content with more than a million views is almost unmeasurable. So how do you make sure your content will go viral? The secret is simple. Be incredibly lucky. Luck is the third piece of the virality triumvirate and obviously the hardest to bank on. In fact, you cannot achieve true virality without it. With great content and powerful tactics you can certainly get millions of views on a consistentRead More →

  Part of my role as Creative Director at is to evaluate infographic designer candidates and make sure the best are members of our Marketplace. Mostly, this involves reviewing around 20 to 100 portfolios per week. After looking at thousands of portfolios this year, I have come up with somes tips for designers to stick to if they are looking to get the attention of a creative director. Your own domain vs hosted portfoio sites Having your own domain and website is an opportunity and a risk. It allows you to immediately show off any website design skills you may have and this should be required forRead More →