I make no secret my addiction to fiverr. I have bought almost 200 gigs and when done right, there is no better value for the money. When done wrong… meh, it costs less than a beer. The best part is that I can apply my imagination outside my skill set.
So the veep of product at Visual.ly is Adam Breckler. I interact with him on a daily basis, but when I say his name in my head it sounds like “Breklah!” as vocal drop by some Jamaican dude. I really could not get this out of my head and the best way to remove something from your headspace is to make a real thing. Since I am no Jamaican dude, I found one on fiverr and asked him to do the following drop. $5.
In includes some inside jokes as well. The drop is actually from Andrew Blood, who I guess had a dancehall hit a while back. Why is he doing gigs on fiverr? I never ask that question.
So the drop sounded sweet, just as I pictured it. But I couldn’t stop there. Dubstepping stuff is also a running gag at Visual.ly and since I have no dubstepping skills, I found someone that did and ask them to create a tune using the above sample. I actually had two separate people remix it but chose the one below to move forward with. $10.
It was pretty good, but not perfect. Not enough use of the samples. So I found another dude, The Green Raver to remix the above track. $5.
A pretty dope remix for sure but it still needed something. Many of my favorite dubstep tracks had some female vocals. This needed one too. So I found another gal to drop some vocals. I had her write the melody and sing it, which was two gigs total. $10.
She killed it, especially since the melody she had to write was against a dubstep tune and she primarily does commercial jingles. So, I had all the pieces, time to send it back over to The Green Raver again for a final mix down. $5.
The final track is above, though I did make a few edits in audacity. So grand total, $35, which for a custom dubstep track with vocals is pretty ridiculous. It was the first time I had pieced together various fiverr gigs and it’s certainly something I will be doing again. I had toyed with the idea of producing a video with fiverr talent but at some point you just have to ship what you have. Anyways… I can’t say I solved my original problem since I’ve had the above tune in my head for weeks now.
So I had this idea to honor and pay tribute to some of the people who have helped me along my journey…. turn them into trading cards! There will be 50 in the set, though I suspect it will be another few decades before its finished.
Here is the first one in the series, Xeni Jardin.
And a side view:
Xeni is an interesting case because I wouldn’t say I know her personally at all. We have only had only shared a few emails over the years. Still, there is no one (save my mom) that I credit more with my success.
Back in 2004 I created this graph of the federal budget. It was a big project, I posted it on deviantART and promptly forgot about it. Then two years later, Xeni somehow found it, and blogged about it on boing boing. Kindling, ignited. I sold 300 prints shortly after that and decided to do it again for 2007. She blogged about it again and I sold a lot more, being able to quit my job as an industrial sewing machine operator. One thing led to another and I was an infographic rockstar with people paying me thousands to create some cool stuff. Along the way I would send my most interesting pieces to Xeni and she would blog about them too, like the 389 Years ago poster.
So her blogging about the Death and Taxes poster in 2006 is one of those mind-warping things where you wonder how your life would have turned out differently if she didn’t make that post. Would I become famous for infographics? Would I still being sewing Nike swooshes on gym bags? I had never considered any career in data visualization prior to that post. It was just thrust upon me at that point and I made the best of it.
So thank you Xeni, for focusing your interweb ion cannon on me six years ago. As a reader of such popular blogs as boingboing it can be easy to under-realize that life altering power a single post can do for the subject. Especially if they are able to run with it, as I did. I can only imagine the number of careers Xeni has catapulted with her journalism. I only hope to do the same for others at some point in my life too.
Thanks for everything Xeni,
How do you go about printing, shipping, and selling infographic posters?
I get this question a lot so I thought I would run down the nuts and bolts of the operation. My process has changed and evolved over the years but this will get you started.
You want to make sure your poster is going to be a standard size. This would be the size of frames you find at any hardware store or wallmart. Custom framing is expensive so it helps to make the poster 11×17, 18×24, or 24×36.
There are really only four options for printing.
You can use a print on demand service like Cafe Press. This option sucks, quality is low, and your revenue share will be peanuts, about $1 per poster. If you are lazy, this might be an option as it requires the least effort.
You can also get your poster printed at Kinkos or some other printshop. If it’s about 11×17 it will likely be “oversized” meaning they have to use the big printer, meaning you will have to pay big bucks. Around $7 a square foot. A 24×36 poster will cost $35 to print. If you can sell it for much more then great, but likely not. I sometimes use this option to get a one-off proof to see if any text is too small to read.
My preferred method is offset printing. This is where the image is plated and then run on as many sheets of paper you can afford to feed through the press. Offset is really cheap, less than $1 per print, full color. As long as you get a quantity of 1,000 or more. You can certainly get an offset run as low as 100 posters, but cost doesn’t start to come down until higher quantities. It may cost $600 for 100 posters, $800 for 1,000 posters, and $1,000 for 2,000 posters.
There are lots of offset companies but I always use and recommend Print Pelican. You will not find a cheaper price and they do good work. If you are familiar with the Death and Taxes poster, it’s printed on 100# Gloss Cover which is pretty thick. You will have to ask for this and its a bit more expensive than the standard paper they use, but if you are selling a product, its worth it.
Another option if you are looking to sell more of an art-type poster is to silk screen it. This is where you have a limited number of colors and each one is applied to the poster in layers. The result is a very high quality piece of work often with a subtle textured finish. My 389 Years Ago poster was printed this way. This allows me to sell the poster at a higher price, $50 and generally these runs are numbered so it’s more of a collectors thing. The main draw back here is you are paying per color and the run size. So if you can’t get your work down to 3-6 colors it’s not going to be worth it. I think my posters were $12-$16 each. Gradients are not easy to do and it helps to know a bit about the silk-screening process if you want to print this way. I used D&L who are one of the best. They have done a ton of concert posters.
There are a few ways to get your shipping done.
The easiest route is to get set up with a fulfillment company or service. The posters are shipped to them and they hand the pick, pack, and ship. This should really only be done if you expect a good volume of sales. They will charge a monthly fee, $50, maybe a storage fee, and about $2-$4 per poster. This is on top of the shipping fee. So if your poster sells for $20. Fulfillment can eat $8 to $12 of that. There are a lot of fulfillment services out there. I used Graphik Dimensions which owns PicutreFrames.com because they could also frame a poster and ship it. That rarely happened tho as it was expensive, $300+ for the user. Currently the poster is shipped via Amazon. While they have their own fulfillment service, the poster is shipped through Amazon proper, which you will need connections to get into.
Or you can do all the shipping yourself. If you get offset or screenprinted posters you are likely to receive a small pallet of posters. This is going to be heavy and might weigh a few hundred pounds. Do not expect to be receiving this in your 5 story walk-up. You are going to need a workspace to store, roll, and pack the tubes. And supplies. Uline has everything you need. Tubes will need to be bought in bulk if you want a decent price, sub $1 per tube. Also get at least a 2.5” diameter or you risk the tube getting damaged too easily. Keep in mind tubes take up a lot of space. If you order 250 tubes, they come about 30 to a box, which might be 3 feet high. So all of a sudden you have 8 large boxes of tubes you will need to store. I also packed each poster with craft paper to protect it. Get a roll, and also a really good tape gun.
The shipping method is up to you. Use whatever is easiest. I was able to print and pay for USPS labels right from paypal and just affix them to tube. The labeling process is going to take the longest so try to stream line it as much as possible. Shipping is going to run between $5-$9 dollars per tube. There is negligible cost to putting two posters in a tube and you actually save a great deal. That’s why I always ran BOGO offers. It may cost me $15 to print and ship a single poster, but $16 to print and ship two posters in the same tube. Yet the customer is getting twice the value, or so they think. You will need at least a 2.5” diameter tube to get more than one poster in. If you have 3 or more posters to ship to a single customer, just put them in tubes and tape all the tubes together to save on shipping.
It’s also possible to get some local kid or family member to do the shipping. You still have to pay them a fulfillment fee but at least the money is not going to some corporation and you have more control over the operation. My dear ol mom has shipping a good majority of the posters I’ve sold.
There are a million ways to sell your poster and there seems to be a new solution every week. I have used paypal buttons, e-commerce carts like CRE Loaded and Magento, and other third party solutions like E-Junkie. I really recommend E-junkie as it is super lightweight, has tons of options and you can easily get all your data out.
Payment processors are a bitch, all of them. I have used paypal payments pro, google checkout, amazon payments, and a standard merchant account + gateway. For a single product I suggest something like paypal. Yeah there is a ton of issues with paypal but it has served me fine. The merchant account is $40 a month I think. I haven’t stayed on top of all the options out there so they may be something better out there. Don’t worry about percentage fees either. You are not likely to do high volume so it doesn’t matter.
Don’t forget about Kickstarter! It’s a great way to get an initial print run funded. Remember there is a fractional cost to shipping more than one poster to a person so it works in your favor to offer rewards of multiple posters. I didn’t need to fund my latest print through Kickstarter but I wanted to give it a shot. I raised $6,800 on a $3,000 goal so it was a success. Of course you really should know how to create, run, and market a successful kickstarter campaign. There is tons of info you there so go find it.
Now go do it!
Where would I be without selling posters? Who knows, but taking the initial steps have opened up 100 other doors of opportunity. You will learn a lot about the merchant business from beginning to end. Sales to customer service. If the above sounds to difficult, it really wasn’t. I made lots of mistakes but nothing I was unable to bounce back from.
If you have any more questions just leave them in the comments below.