I wasn’t planning on posting this, but since Brad made it public, I might as well. FeldThoughts is a site I visit a few times a week. One of few, so when the site design was radically altered (not for the better) I was a bit disappointed. After I was able to filter out my irrational objections to change, I sent some annotated feedback to Brad.
click for largeness
In short, the overall aesthetics are good. The designer, J Cole Morrison has demonstrated some talent here for sure. And while the enthusiasm in design is present, the focus is not. I see this a lot. Too much attention paid above the fold combined with other inefficiencies do not add up to a sum of their parts. Great design is holistic. See Jerry Colona’s blog for a masterful look at focus and branding.