Ken Krogue is the co-founder of InsideSales.com, which was the first company to combine hosted CRM with built-in phone dialer software and the pioneer of Lead Response Management (LRM). This blog is Ken’s outlet to post ideas, cool companies that serve the Inside Sales industry, best practices, new research, tips, random musings, motivational poetry and interesting thoughts. Ken has several other blogs, one is a 20 year project of Ken’s about philosophy and learning to think based on the collection of writings of Ken’s mentor called ChaunceyRiddle.com.
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Ken speaks at 20+ events each year including The American Association of Inside Sales Professionals (AA-ISP), LeadsCon, Utah Big Business Expo, Utah Valley Entrepreneurs Forum (UVEF), B2B Leads Roundtable, InsideSales.com Seminars at Dreamforce, Sales 2.0, Provo Tech-X, Omniture Summit, and the Salt Lake Chamber Business to Business Expo.
Ken married his favorite redhead, Crystal Cornwall, from Inkom, Idaho. They met as they served as missionaries for their church in South Carolina in 1986, and married in 1987. They have five children and live in Alpine, Utah. Ken loves to read lots of books, drive one of his several compressed natural gas (CNG) cars, talk about losing weight, work with the Boy Scouts of America, coach little league football, watch BYU (Jimmer) and Navy sports, and keep in touch with friends.
Ken is a strategic thinker, sales and marketing tactician and is recognized for combining permission marketing strategies with remote selling tactics. Ken is the inventor of technological systems to increase productivity in web-based sales and marketing environment with several patents pending and is currently breaking new ground with work on lead response management research in conjunction with his good friend and business partner Dave Elkington and Dr. James Oldroyd of MIT.
Ken has been recently recognized as one of the Top 25 Most Influential People in the Inside Sales Industry by the American Association of Inside Sales Professionals (AA-ISP.) Ken was also President and the AA-ISP Salt Lake City Chapter.
Ken having just finished the St. George Marathon in 2006
Ken having just finished the St. George Marathon
Most recently an article by Inc. Magazine highlights the research done by the InsideSales.com team called “How to Best Harness Inbound Marketing Leads.”
Additional research done by the team at InsideSales.com and Harvard Business Review was done in March 2011. The research is summarized in an article called, “The Short Life of Online Sales Leads”